Android versus iOS: Clear your mind to select a platform for your business application

Having an application for any business is proved to be essential, but to decide the platform is a tough job. Whether it is Android or iOS each platform has its own feature and importance. Businesses are confused about selecting the right audience to get the best investment for their money in order to get best marketing for their brand. Consider the following comparison to select which platform to opt for the mobile applications.

Revenue model
Google and apple are representing their approaches by the revenue models of Android and iOS. The number of paid apps in ios is the reason for generating more revenue where comparatively android supports higher percentage of ad-supported apps.

Demographics
Android has largest platform share focusing on lower incomes and developing countries while iOS users have higher income, higher education level and can spend more on app. This doesn’t indicate that people with higher incomes don’t have android phones.

Fragmentation
There are hundreds of devices that use android which make the device fragmentation for the android worse. While in comparison there are limited numbers of devices supporting iOS following the strict guidelines of how to interact with each other. Apple has total control over its software and devices by designing its hardware and software by its own. iOS app development is cheaper due to investment in art resizing and testing costs.

Still confused about which platform to select? Feel free to drop us any query related to iOS or Android app development. We are free to help with our experience and expertise in mobile app development.

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